Branding Kit

Corporate Logo


The logo currently has five components:

The triangle is the niho taniwha used in tukutuku, taniko and whakairo; a symbol of power and strength.

The bands around the edges are strands of harakeke woven together. They represent iwi united together for te Reo Māori.

The taura in the middle has frayed ends; the miro representing the uniqueness of iwi dialect and diversity.

The colours are 'yellow' for harakeke and 'red' as a symbol of rangatiratanga. The taura is 'black'.

The following four lines of also form a part of the logo:

Line 1 - ‘Kia ita!’
Line 2 - Red line
Line 3 - Te Taura Whiri i Te Reo Māori


Our primary logo is Orange on a white background.


Red                        187 cv

Yellow                    116 cv

Black                      black


In certain situations, the logo can also be used on a black, transparent or contextually coloured background, as long as there is a 3:1 contrast ratio. Anything less may compromise visibility and is not recommended. Colour contrasts can be checked

Kia Kaha te Reo Māori

The logo features a contemporary interpretation of hei tiki - an iconic symbol used to depict and evoke messages and themes of strength, leadership and pride within our nation.

The 'kanohi' represents the evolving face of Aotearoa and is depicted in a modern form to reflect just that while reinforcing the notions of pride and strength.

The 'arero' is highlighted to symbolise the overarching key messages for the campaign:

Strengthen the status of the Māori language

Strengthen critical awareness of the revitalisation of the Māori language

Strengthen the acquisition of the Māori knowledge

Strengthen people's determination to use the Māori language

Strengthen the Māori language itself by ensuring it can be used in all circumstances, and the right words and terms are used

Strengthen Māori language revitalisation

The ‘arero’ as a whole is the revitalisation of te reo Māori as a living language and as an ordinary means of communication


Avoid food. We don't want our logo to be sliced, bitten, or digested.

Avoid scratch-offs, dart boards, and other surfaces that are sure to be damaged. We love our logo too much to let it come to harm.

Avoid doormats, rugs, or anywhere else people walk. Please protect our logo from getting dirty.